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Sharing a drink with loved ones in Itako, Ibaraki

In Ibaraki/Itako
with someone important
drink alcohol

Ibaraki boasts one of the largest number of sake breweries in the Kanto region.
One of them is in Itako City.
There is ``Aiyu Sake Brewery.''
This land has good water and is a rice producing area.
We have been making Japanese sake ``Aiyu'' for over 200 years.
Visit a long-established sake brewery with your family or friends who love alcohol.
Why not enjoy some Japanese sake?

map

Founding culture first year,
Aiyu, a sake that has been passed down through generations

Aiyu Sake Brewery was founded in the first year of Bunka (1804) at the end of the Edo period. The history of the brewery began when Kanehira Joshichi, who had previously been making koji, started brewing sake. At that time, Itako flourished as a transit point for transporting goods from Tohoku to Edo, and many people involved in water transportation came and went there. Mitsukuni Tokugawa had a red light district built there, and it was also known as a red light district. It is said that at the end of the Edo period, brave warriors who wanted to force the Shogunate to expel Joi gathered from all over the country and drank ``Aiyu'' in the red light district.

``Aiyu'' is a sake that has been passed down from generation to generation since its founding.
``Aiyu'' is a sake that has been passed down from generation to generation since its founding.
``Aiyu'' is a sake that has been passed down from generation to generation since its founding.

From locally produced sake rice and water
The deliciousness created

Itako is a land blessed with water such as Lake Kasumigaura, Kitaura, and the Hitachitone River, and has been a rice production area since ancient times, and today Koshihikari, Ichibanboshi, and the sake rice ``Gohyakumangoku'' are produced. Aiyu Sake Brewery uses locally produced Gohyakumangoku rice and spring water from the same vein as the Omoido well at Oo Shrine in the city. We have inherited the techniques from Nambu Toji, who were once one of Japan's three major toji groups, and are producing our own unique sake.

Deliciousness created from locally produced sake rice and water
Deliciousness created from locally produced sake rice and water
A friend
An illustration
Carefully crafted sake that is highly rated around the world

Highly rated worldwide,
Sake brewed with great care

Aiyu Sake Brewery's pride and joy is their Daiginjo sake. Aiyu Junmai Daiginjo Bizen Omachi is made from Omachi, the only sake rice that has been cultivated continuously for over 100 years, and is polished to give it a gorgeous aroma and full-bodied flavor. Aiyu Daiginjo is made from Yamada Nishiki sake rice, polished to 38% and fermented at low temperatures, and is characterized by its fruity aroma and mild flavor. Both brands have received high praise at various sake tasting competitions in recent years, and are making a name for themselves overseas as well.

In addition, ``Kami no Ike'' is a well-balanced, dry sake brewed using water from the pond at Kashima Jingu Shrine (Kashima City), and is offered as a sacred sake at Kashima Jingu Shrine. It is said that each battle at Kashima Jingu will bring you blessings, so it would be a good idea to try out the ``Kami no Ike'' as a testimonial.

Deeply experience “Aiyu” on a sake brewery tour

If you visit Itako, be sure to take a tour of the Aiyu Sake Brewery. While watching the manufacturing process, you can hear about the history of the brewery and sample the sake to choose your favorite flavor.

Aiyu Sake Brewery Official Website
Deeply experience “Aiyu” on a sake brewery tour
Deeply experience “Aiyu” on a sake brewery tour
An illustration

Recommended Hotel

Recommended hotels

Enjoy your friendship and cultivate love and friendship with your loved ones

If you want to enjoy Aiyu Sake Brewery's sake even more, stay at KAMENOI HOTEL ITAKO. In April and May, we are offering a plan that includes a tour of the sake brewery, a bottle of Kuradashi Daiginjo (300ml), and a special dish that goes well with the sake. In June, we will be serving a collaborative dish using sake lees. Wake up slowly the next morning and enjoy a morning bath in the large Hot springs bath on the top floor while looking out at Lake Kitaura. Enjoy a luxurious two-day trip with your precious family and friends.

Aiyu Sake Brewery's sake brewery tour plan (1 night and 2 meals included)
April 1st (Monday) - May 31st (Friday), 2024

After the sake brewery tour, each person will receive a free bottle of KURADASHI Daiginjo (300ml). At dinner, in addition to the Kaiseki cuisine, we will also be offering a special steamed clam made with clams from the Kashima Sea and alcoholic beverages from Aiyu Sake Brewery.

Photos of Aiyu Sake Brewery's sake brewery tour plan (1 night and 2 meals included)
Photos of Aiyu Sake Brewery's sake brewery tour plan (1 night and 2 meals included)
Kamenoi Hotel logo

"Seasonal Kaiseki"
Collaboration menu with Aiyu Sake Brewery
Saturday, June 1, 2024 - Saturday, August 31, 2024
*Some sales exclusion dates may apply.

  • ・Western cold dishes
    Steamed chicken with sake lees from a local brewery and local vegetables with Mito natto dip
  • ・Various types of sake from “Aiyu Sake Brewery” *separate charge applies
"Seasonal Kaiseki" collaboration menu with Aiyu Shuzo
"Seasonal Kaiseki" collaboration menu with Aiyu Shuzo
"Seasonal Kaiseki" collaboration menu with Aiyu Shuzo
Recommended hotel photos
Recommended hotel photos
Recommended hotel photos
Recommended hotel photos
Recommended hotel photos
Recommended hotel photos
Recommended hotel photos
Recommended hotel photos

Nearby Spots

Nearby spots

Iris are in full bloom in early summer,
A dream-like scenery spreads out

Itako is the city of irises. Many tourists visit the Suigo Itako Iris Festival every year, which is held when the irises are in full bloom. This year, the 73rd time, it will be held from May 17th (Friday) to June 16th (Sunday). Approximately 1 million irises of 500 species bloom in the approximately 1.3ha park. The marriage boats that plied the waterways until around the 1950s will be revived for a limited time. A real bride, chosen through a public competition, sails along the waterway in a boat while receiving blessings from tourists.

In Itako, wisteria is in full bloom before the irises, and hydrangeas are in full bloom after. Why not visit as many times as you like when the flowers are in bloom?

Suigo Itako Tourism Association
Suigo Itako Iris Festival
Suigo Itako Iris Festival
An illustration
Kashima Shrine

Kashima Shrine

This is the head shrine of Kashima Shrine, which has around 600 shrines nationwide, and is one of the Kanto region's leading power spots. It is said to have been founded in the first year of Emperor Jimmu's reign (660 BC) and enshrines the god of martial arts.

Ibaraki Kashima Soccer Stadium

Ibaraki Kashima
soccer stadium

A soccer field, soccer museum, and sports club all in one. The beer garden opens in the summer, so even non-soccer fans can enjoy it.

Lake Kasumigaura

Lake Kasumigaura

The second largest lake in Japan (including Lake Kasumigaura, Lake Kitaura, and the Hitachi Tone River). Enjoy the beautiful waterfront scenery and work up a sweat with some lake sports.